Website Development

Understanding the purpose of your website is the first step in design. Is your goal to provide information, promote a product or service, or sell products online? Knowing the purpose of your website will help us create the right design and layout, deployed to the appropriate server, and supported with the most effective plugins. We specialize in developing these types of websites:

Sales and Client Acquisition

A website can sell goods and services by providing an online store or e-commerce platform where customers can browse and purchase products or services. The website can display product images, descriptions, and prices, and offer a shopping cart and checkout system for customers to complete their purchases.

A website can be an effective tool for raising money for a nonprofit organization. One of the easiest ways to collect donations through a website is to include a donate button or link on the homepage. Make sure the donation process is simple and secure, and offer various payment options such as credit cards, PayPal, and other online payment options.

A nonprofit can also create fundraising pages on its website that allow individuals to set up their own fundraising campaigns on behalf of the nonprofit. These pages can be customized to include information about the fundraiser's cause and personal message, and can be easily shared on social media platforms to reach a wider audience. Offer a membership program on the website where individuals can sign up to donate a recurring amount each month or year. This can provide a reliable source of income for the nonprofit organization. Hold an online auction on the website where people can bid on items donated by supporters of the nonprofit. This can be a fun way to engage supporters and raise funds at the same time.

Informational Websites

Another motive for web development is providing information to an existing audience, or posting unique content to the web that will be discovered through organic search. Motives for creating an informational website might be sharing information about health and wellness, education, travel destinations and tours, posting government information, political candidates providing information about themselves to the voting public, or environmental groups raising awareness of an environmental issue or event.

User Interaction Websites

Some organizations are focused on community interaction and cooperation. A website where members can sign on, post messages, and report on activities can enhance the functioning of any organization. We develop encrypted solutions to ensure the privacy and security of your members' interactions.
Available Features:

• Easy Sign-up: a user-friendly sign-up process that allows new members to create an account and join the organization easily.
• Discussion Forums: where members can post messages, ask questions, and interact with one another. This will encourage community interaction and help build a sense of community among members.
• Activity Reports: reports on member activities with the ability to share updates with the rest of the community. This will allow members to stay informed and engaged with the organization's activities and progress.
• Event Calendar: lists upcoming events, meetings, and activities. This will help members stay organized and informed about important dates and events.
• Encrypted Solutions: To ensure the privacy and security of members' interactions, it is important to use encrypted solutions that protect sensitive information and data. This will help build trust among members and ensure that their information is kept safe.

Other important considerations we make when building your site:

1. Target Audience: Identify the target audience of the website. Who are the visitors you want to attract? Knowing your target audience will help you create content and design that speaks to their needs and interests.
2. Content: Plan the content of the website carefully. What information do you want to include on the website? What pages do you need? Think about the images, videos, and other multimedia you will use to enhance the content.
3. Design: The design of the website is crucial in creating a positive user experience. It should be visually appealing, easy to navigate, and optimized for different devices.
4. Budget: Consider the budget you have available for website development, hosting, and maintenance. You may need to prioritize features and functionality based on your budget.
5. SEO: Search Engine Optimization (SEO) is important for website visibility and traffic. Consider SEO best practices when building the website, such as using appropriate keywords, creating quality content, and optimizing website speed.
6. Maintenance & Updates: Once the website is built, it requires ongoing maintenance and updates. Plan for these tasks and consider who will be responsible for them.

Local Business Listings

Being listed in online directories can help businesses improve their visibility, credibility, and search engine rankings, while also driving more traffic to their website or physical location. Getting found by your customers requires having your business listed with as many directories, search engines, local guides, and voice search apps as possible.

Depending on what industry your business is in, we will add you to over 100 different online directories, social networks, and other listings sites

Directory listings are an immediate, effective, and affordable way for local ("Brick and Mortar") businesses to realize the following benefits:

• Increased visibility: Online directories allow businesses to be easily found by potential customers who may not have heard of them otherwise. Many people use online directories to search for businesses and services, so having a listing can increase a business's visibility and reach.
• Improved SEO: Online directories often have high domain authority and are frequently crawled by search engines. This means that having a listing in an online directory can improve a business's search engine optimization (SEO) and make it easier for potential customers to find them online.
• Credibility: Being listed in reputable online directories can add credibility to a business. Potential customers may be more likely to trust a business that is listed in a well-known directory than one that is not.
• Increased traffic: Online directories can drive traffic to a business's website or physical location. People who find a business through an online directory may be more likely to visit their website or store.
• Cost-effective marketing: Listing a business in online directories is often free or low-cost, making it a cost-effective way to market a business and reach a wider audience.

Customer Engagement

Customer reviews can be an incredibly valuable tool for businesses looking to enhance their reputation, increase engagement, build trust, improve SEO, identify areas for improvement, engage with customers, and increase conversion rates.

• Enhancing Reputation: Customer reviews can be a powerful tool for enhancing a business's reputation. Positive reviews can help to build trust and credibility with potential customers, and can also serve as powerful social proof that your products or services are of high quality.
• Increasing Engagement: Customer reviews can also help to increase engagement with your brand. When customers leave reviews, they are actively engaging with your business, and may also be more likely to share their experiences with others.
• Building Trust: Trust is a crucial element of any successful business, and customer reviews can be a key driver in building trust with potential customers. By sharing honest and transparent reviews, businesses can demonstrate their commitment to providing high-quality products or services.
• Improving SEO: Customer reviews can also have a positive impact on a business's SEO efforts. Reviews can help to increase the amount of user-generated content on a business's website, which can improve search engine rankings and drive more traffic to the site.
• Identifying Areas for Improvement: While positive reviews are certainly helpful, negative reviews can also be valuable for businesses. Negative reviews can highlight areas where the business may need to improve, providing valuable feedback that can help to guide future efforts.
• Engaging with Customers: Customer reviews also provide an opportunity for businesses to engage directly with their customers. By responding to reviews and addressing any concerns or complaints, businesses can show that they are committed to providing excellent customer service.
• Increasing Conversion Rates: Finally, customer reviews can also help to increase conversion rates. When potential customers see positive reviews from satisfied customers, they may be more likely to make a purchase or take some other desired action.

Social Marketing

Social media offers your business to tap the power of online communities to spread the message about your product or service. Marketing on social media is an effective way to promote that message to a targeted audience. While not all products or services lend themselves to social marketing, the chance to "go viral" makes it worth the effort.

Social media can be a powerful tool for engaging customers and driving sales for online businesses. Here are some effective ways to use social media to engage customers:

• Create Valuable Content: Share valuable and relevant content that is helpful to your target audience. This could be in the form of blog posts, videos, or infographics. By providing valuable content, you can build trust and credibility with your followers, which can ultimately lead to increased sales.
• Interact with Your Followers: Social media is a two-way conversation, so make sure to interact with your followers. Respond to comments and messages promptly, and engage with your followers by asking questions or soliciting feedback.
• Use Social Media Advertising: Social media advertising can be an effective way to reach new customers and drive sales. Target your ads to specific demographics or interests to increase their effectiveness.
• Offer Exclusive Promotions: Offer exclusive promotions or discounts to your social media followers to encourage engagement and drive sales. You could also offer special deals for customers who share your content or tag you in their own posts.
• Host Contests or Giveaways: Hosting contests or giveaways can be a fun way to engage your followers and increase brand awareness. Encourage your followers to share your content and tag their friends to increase the reach of your contests.
• Collaborate with Influencers: Collaborating with influencers can be an effective way to reach new customers and build brand awareness. Partner with influencers who align with your brand and offer them incentives to promote your products or services on their social media channels.
• Use Video Content: Video content is highly engaging and can be a great way to showcase your products or services. Consider creating product demos or tutorials to showcase your offerings and provide value to your followers.

Digital Advertising

Academy Technology offers several types of digital advertising that businesses can use to reach their target audience online.

• Display Advertising: Display ads are visual ads that appear on websites, apps, or social media platforms. These ads can be in the form of banners, images, or videos and are typically used to increase brand awareness or drive website traffic.
• Search Advertising: Search ads are text-based ads that appear at the top of search engine results pages. These ads are typically triggered by specific keywords and can be a highly effective way to reach potential customers who are actively searching for products or services like yours.
• Social Media Advertising: Social media advertising involves running ads on social media platforms such as Facebook, Instagram, Twitter, or LinkedIn. These ads can be highly targeted based on factors such as age, location, interests, and behaviors.
• Video Advertising: Video ads are typically short, engaging ads that appear before, during, or after online video content. These ads can be highly effective for increasing brand awareness and driving engagement.
• Native Advertising: Native ads are ads that blend in with the content on a website or app. These ads can be in the form of sponsored content or advertorials and are designed to appear seamless with the surrounding content.

Organic Search

Search Engine Optimization (SEO) rewrites and expands the content of a website to make it more appealing to the web crawlers and algorithms that recommend results to users. Backlinks, or links from other websites that point towards your business, also increase search engine visibility and capture organic traffic as well.

Increasing organic search results for a website is a straightforward but challenging. We use several effective methods to increase organic traffic:

• Conduct Keyword Research: Conducting keyword research is crucial for identifying the most relevant and popular keywords and phrases that people use to search for your products or services. For DIY SEO, try Google Keyword Planner or SEMrush to identify relevant keywords and optimize your website content accordingly.
• Optimize On-Page SEO: On-page SEO involves optimizing various elements of your website such as meta tags, headings, and content to ensure that it is optimized for search engines. Make sure to include relevant keywords in your page titles, meta descriptions, and content.
• Create High-Quality Content: Creating high-quality, informative, and engaging content is key to attracting and retaining visitors to your website. Focus on creating content that provides value to your target audience and includes relevant keywords.
• Build Quality Backlinks: Backlinks are links from other websites that point to your website. Building high-quality backlinks from reputable and relevant websites can help improve your website's authority and boost your search rankings.
• Use Social Media: Social media can be a great way to drive traffic to your website and improve your search rankings. Share your website content on social media platforms and encourage your followers to share it with their networks.
• Optimize for Mobile: With more people accessing the internet on mobile devices, optimizing your website for mobile is crucial for improving your search rankings. Make sure your website is mobile-friendly and loads quickly on mobile devices.
• Monitor and Analyze Your Website: Monitoring and analyzing your website's performance using tools such as Google Analytics can help you identify areas for improvement and make data-driven decisions to improve your search rankings.